SEO Analytics

Connect SEO efforts to measurable search visibility results with the only real-time, data-driven SEO analytics platform, as trusted by global brands.

Identify SEO Opportunities. Get Actionable Insights. Report on the Impact.

It’s never been easier to sort through the complexities of SEO. With seoClarity, you can maximize the impact of your work by focusing on opportunities that offer the highest impact on search visibility with the lowest possible effort.

You can also continuously manage the performance of your site, tracking the effect your work has on search visibility with the only real-time SEO analytics reporting platform available on the market.

Prove the Value of SEO with Solid Metrics

Increase search visibility with predictive insights.

The Need for SEO Measurement and Reporting

You have a long term SEO project with overall results you’re proud of. But you experience surprising fluctuations in organic search traffic volume.

You know your content calendar is on point. But it’s hard to defend your order of priority when facing a stream of ideas from the client or boss.

You know the technical aspects of the website you’re trying to rank are lacking. But the publishing routine doesn’t leave much budget for website back-end upgrades.

You have great ideas. Your team members also have great ideas. You struggle when discussing what to act on next.

You need thorough SEO analytics.

What Is SEO Analytics?

Definition of SEO Analytics

We define SEO analytics as the methods that:

  1. Collect own data pertinent to acquiring engaged organic traffic. This entails measurement definition, implementation and updates.
  2. Help act on the data in order to create growth of engaged organic traffic. This entails visualization and reporting, analysis, task planning, execution.

Please notice that I talk about engaged organic traffic first, not ranking position. Search engine results pages (SERP’s) change quickly. The rising dominance of featured snippets has created position 0, and made positions 1-3 less visible. Ranking positions do matter, of course, so we consider them a stepping stone metric. But we don’t use them as a KPI.

Please also notice that I’m not using all organic traffic as a KPI, either. It is common to experience spikes in organic traffic without a lift in conversion counts. The same applies the other way around – a drop in traffic often happens more heavily on the side of low-quality traffic, without conversions dropping as much.

How Does Analytics Help Improve SEO?

Analytics grounds decisions in your own data. It frees your search engine work from team politics, client to provider hierarchy, horoscopes, and volatile opinions. It also frees the process from my own ego and preconceived notions – I’m biased, too, director or not. Having an effective SEO analytics process enables us, and the marketing teams we work with, to:

  • Know what’s going on
  • Know why it is going on
  • Find gaps and opportunities
  • Recommend how we want to act on the insight
  • Estimate the expected outcome of the recommended action

Prepare & Enable a Strong Start

SEO analytics is like a hearty soup that nourishes the entire body if cooked right. Seek out the following ingredients for successfully integrating analytics into an SEO project.

Some common traits of great clients for analytical SEO include:

  • High appreciation for data
  • Advanced marketing knowledge
  • Capacity and willingness to act on ideas
  • Long term focus

Some of the easily identifiable client personas, that we have great experience working with, include:

  • Marketing agencies
  • Marketing teams with an online presence that’s decent or better
  • Directors with a background in finance, healthcare, or other industries where acting on data is at the core of the service
  • Monetizing bloggers
  • Directors of e-commerce

SEO Analytics and Reporting

They say that if you can measure it then you can improve it. In SEO, measurement is critical to success. It’s important to know the ins and outs of analysis and reporting when it comes to data about rankings, referrals, links, and more. Why? Because your findings can help fuel a more effective strategy moving forward.

Audience Insights

For clients who want more audience data than what is available through Google Analytics, Nova Digital 360° Strategies offers a range of audience analytics capabilities:

  • Heatmapping to capture how users interact with your site pages
  • Facebook Audience Pixels, for a more granular look at how well your site visitors match your audience objectives
  • Google Consumer Surveys provide an easy tool for conduct market research to discover more about audience preferences
  • Conversion rate optimization services let you test how your audience responds to different ad formats, web pages and creative versions
  • Path-to-purchase analysis gives you a holistic view of the customer conversion process

Leverage the Power of 360-Degree SERP Analysis

Our Services on SEO Search Engine Optimization Platform

Now that you’ve got an idea on what to ask yourself before setting up a LinkedIn campaign, it’s important to pick the ad format that best fits your goals. Nova Digital 360° could you help.

What Our Clients Say

These guys deserve all the attention they get. They have a great product and they have even incorporated a number of my personal suggestions into the tool (which I’m very proud of).

Catfish Comstock,, Business Online

The key to driving action with your insights is communicating quickly, clearly, and creating an intuitive understanding of what you’re presenting. That’s the definition of an insight. When you’re presenting data using proper narrative structure and visual design best practices, you’re facilitating that intuitive understanding for them and giving them a clear roadmap to action.

Lea Pica, Data Storytelling Guru

Analysis, data collection and reporting should not take 77% of your time

Instead you should be spending more time driving your search visibility to accelerate your results, increase rankings, traffic and customers.

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