It’s one thing to serve native ads to your audience. It’s quite another to serve targeted native ads to specific consumers in real time and at scale. This is what programmatic native advertising is all about, and it’s taking native advertising into completely new territory. Programmatic native advertising enables brands and businesses to optimize their native advertising ROI by using programmatic auction of native ads via RTB (Real Time Bidding).
A programmatic native ad is an effective tool most major brand uses because it is a vital equipment of every marketer’s toolkit. According to researches, marketers spent a huge amount of money on programmatic, accounting for almost half of the display ads.
A programmatic native ad is sharper than saw. But, the big question is when should market use this tool? The more specific you can define your audience, the more targeted your message will appear.
This automation tool has potentials that don’t appear to be fully implemented. Programmatic native ads are used to generate huge conversions especially if you are looking to sell your products.
Here are the reasons why you should be using programmatic native ads