LinkedIn Website Retargeting

If you’re interested in re-engaging potential customers who have visited your website but haven’t yet taken an action, then website retargeting is a marketing tactic you should know about.

This guide covers the basics of website retargeting and provides practical information to help you set-up cost-effective retargeting campaigns that reach your target audience, meet your goals, and contribute to your company’s bottom line.

What you can do with Website Retargeting

The LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, retargeting, and web analytics for LinkedIn ad campaigns.

What is Website Retargeting?

Website retargeting is a form of online advertising businesses use to recapture potential customers who did not take a predefined action, which marketers commonly refer to as a “conversion,” during their visit to a website.

Retargeted ads can be placed far and wide on the internet. Past visitors may see retargeted ads while browsing the web, watching videos, or catching up on social media. Unlike traditional online ads, retargeted ads are only presented to potential customers who have either visited your website or are a contact in your database.

After you’ve installed the Insight Tag and defined audience segments, your audience will grow as more LinkedIn members visit your site.

Each website segment must generate at least 300 people before ads can be delivered to that retargeted audience. Depending on your site traffic, your audience may take up to 48 hours to build.

What Our Clients Say

“We serve a lot of different audiences. LinkedIn is the only platform we have, from a digital marketing perspective, where we can really get detailed in our targeting.”

Lauren Slattery, Director of Marketing , TokBox

“LinkedIn has been able to reach the right audience for us, because we’re reaching the right decision makers within the accounts that we care about the most.”

Suma Warrier, Customer Acquisition and Personalization, ServiceNow

"LinkedIn was key to our ABM strategy. No other solution offers the extensive professional network and the powerful targeting capabilities that let us deliver the right content to connect with our audience.”

Lisa Kost, Senior Vice President of Marketing, Genesys

Grow your business with Website Retargeting on LinkedIn

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