There’s an old business adage that whatever is worth doing is worth measuring.
Website analytics provide insights and data that can be used to create a better user experience for website visitors.
Understanding customer behavior is also key to optimizing a website for key conversion metrics.
For example, web analytics will show you the most popular pages on your website, and the most popular paths to purchase.
With website analytics, you can also accurately track the effectiveness of your online marketing campaigns to help inform future efforts.